Asst. Manager - Marketing Communications

Date: 12-Sep-2022

Location: Gurgaon

Company: TATA SIA Airlines Limited

Job Overview

To drive the marketing agenda for Club Vistara- India’s fastest rewarding frequent flyer program. 

Key Responsibilities

  • Responsible for overall social media plan for Club Vistara
  • Oversee day to day social media posts, recommend and run paid social campaigns
  • Responsible for Email marketing strategy for Club Vistara
  • Driver of Club Vistara’s content strategy on digital & non-digital media platforms
  • Evaluate important metrics that affect our traffic from and target audience on social media and for
  • email marketing
  • One-point contact for the digital/mainline media agency
  • Liaising with multiple internal teams for in-flight magazine

Skills & Attributes

  • Team player
  • Keep up with high velocity of change in digital space
  • Ability to develop skills on technology tool and platforms
  • In depth knowledge of social media platform, best practices and analytics
  • Understanding of various digital platform and use of different forms of content accordingly
  • Social media marketing expertise
  • Team Management

Work Experience

  • Minimum 5-8 years of work experience in marketing

Qualification

  • Graduate /Postgraduate from a recognized university

Location

Gurgaon

Note

All Vistara employees are required to be fully vaccinated against COVID-19