Product Manager (Loyalty)

Job Overview

We are seeking individuals with knowledge and understanding of website & mobile app development, web analytics and A/B testing solutions to plan, design, mobilize, and execute personalized user experience for online channels.

Key Responsibilities

• Own online projects from beginning to end — from gathering of requirements, design and development, to testing, launch, and support
• Identify and apply insight from customer research, data analytics, market and competitor analysis, industry / product / technology trends etc.
• Manage requirements ranging from customer problems, new features, optimizing existing features, quick wins vs strategic changes.
• Launch new pages and microsites by translating content into the corresponding templates; Build product pages in support of new product launches and ensure all content is up to date
• Leverage AEM, Adobe Analytics and Adobe Target’s key capabilities to achieve key KPIs
• Optimize, measure and report the performance of the customer experience on the website to understand customer journeys
• Manage & collaborate with agencies and other vendors/partners
• Propose both visual and technical enhancements to the CMS then review and revise page builds as new components are created
• Lead the development and designing of new web and app features from UI/UX perspective
• Support in targeting and customer segmentation to personalize digital campaigns jointly with the campaign management lead
• Responsible for the ongoing day-to-day functionality and upkeep of our website, including site/ performance optimization and mobile optimization.
• Execute best practices around the customer-use experience to drive user engagement, increased responses and an overall improved experience.
• Communicate and coordinate with key stakeholders across the organization to share priorities, roadmap, and key learnings
• Define success criteria & metrics of new products & perform post‐implementation analysis and ongoing optimization

• Work with IT business partners to resolve all issues and errors logged within the areas of focus
• As part of the product team, help build the product vision and execute on the prioritised roadmap for your product area to ship features and product improvements
• Be on top of customer feedback and obtain actionable insights into the solutions we are building
• Measure the impact of features through KPIs.
• Understand other complementary tools that customers use in the marketing automation space.
• Use web analytics to generate custom reporting and dashboards
• Be updated with market trends, and competitive products.
• Ensure execution alignment with the strategic direction of the product

Skills & Attributes

• Advanced analytical and communication (verbal and written) skills
• Be data-driven and use data to make informed decisions
• Know how to prioritize tasks, multi-task, and understand/adhere to SLAs while working in a fast-paced environment
• Think creatively, identifying opportunities for improvement

Work Experience

• Experience with AEM (Adobe Experience Manager), Adobe Target & Analytics is essential
• Working knowledge of HTML and light CSS
• 5+ years of relevant product management experience
• Certified in AEM (Adobe Experience Manager), Adobe Target & Analytics
• Overall understanding of technologies used in the product across Mobile Apps, Web and API

Qualification

• Bachelor’s degree in Web/Interactive Development, Digital Marketing, Information Technology, Marketing, Communications, or a related field
• B.E/B.Tech and an MBA/PG from a recognized university

Location

Gurgaon

Note

All Vistara employees are required to be fully vaccinated against COVID-19