Sr. Executive - IT PMO Analytics

Job Overview

To lead end to end Customer Experience projects lifecycle in adherence to business requirement.

Key Responsibilities

• Defining & implementing end-to-end campaign journey for different communication channels
• Creating & maintaining reports for campaigns executed along with user activities over website using analytics tool
• Managing/Leading all the integrations of marketing tools with Internal or 3rd party solutions
• Coordinating internal resources and third parties for the flawless execution of projects
• Ensuring that all projects are delivered on-time, within scope & within budget (meeting quality standards)

• Work closely with internal and external product and technology experts
• Manage and coordinate the ongoing prioritization and delivery of enhancements to existing products
• Work independently to manage tasks and timelines
• Elicitation of requirements (Brainstorming, Document Analysis Interface Analysis, Observation, Requirements Workshops)
• Analysis and documentation of requirements, BRD / FDD / GAP analysis
• Creation of requirement traceability matrix (RTM) to keep a track of all the subsequent changes
• Support business through go-live process and a play key role in promoting solution adoption

Skills & Attributes

• Hands on experience of Marketing (Campaign, Target) automation tools like: Adobe, Salesforce, Mailchimp etc.
• Understanding of marketing tools integrations with different applications
• Knowledge of Customer Lifecycle Journey and strong experience of planning, orchestrating & strategizing marketing campaigns for multiple communication channels
• Understanding of Analytics tools for performing day to day analysis on campaign performances & different modules over the website
• Should have strong knowledge of SQL, JavaScript & HTML
• Ability to engage with stakeholders at a variety of levels
• Excellent organizational skills and the ability to flex to meet the changing demands
• Strong communication skills to ensure complete alignment and transparency across all areas of responsibility
• Outstanding analytical and problem-solving abilities, along with an ability to collaborate cross-functionally
• Ability to translate complex concepts to clear, concise instructions and communicate information and ideas in writing so others will understand.
• Business priority management

Work Experience

• 3+ years of experience in relevant profile

Qualification

• Graduation (B-tech/B.E. in IT or similar field) from a recognised university

Location

Gurgaon

Note

All Vistara employees are required to be fully vaccinated against COVID-19.