Sr. Executive - IT PMO Analytics
Date: 10-Aug-2022
Location: Gurgaon
Company: TATA SIA Airlines Limited
Job Overview
To lead end to end Customer Experience projects lifecycle in adherence to business requirement.
Key Responsibilities
- Defining & implementing end-to-end campaign journey for different communication channels
- Creating & maintaining reports for campaigns executed along with user activities over website using analytics tool
- Managing/Leading all the integrations of marketing tools with Internal or 3rd party solutions
- Coordinating internal resources and third parties for the flawless execution of projects
- Ensuring that all projects are delivered on-time, within scope & within budget (meeting quality standards)
- Work closely with internal and external product and technology experts
- Manage and coordinate the ongoing prioritization and delivery of enhancements to existing products
- Work independently to manage tasks and timelines
- Elicitation of requirements (Brainstorming, Document Analysis Interface Analysis, Observation, Requirements Workshops)
- Analysis and documentation of requirements, BRD / FDD / GAP analysis
- Creation of requirement traceability matrix (RTM) to keep a track of all the subsequent changes
- Support business through go-live process and a play key role in promoting solution adoption
Skills & Attributes
- Hands on experience of Marketing (Campaign, Target) automation tools like: Adobe, Salesforce, Mailchimp etc.
- Understanding of marketing tools integrations with different applications
- Knowledge of Customer Lifecycle Journey and strong experience of planning, orchestrating & strategizing marketing campaigns for multiple communication channels
- Understanding of Analytics tools for performing day to day analysis on campaign performances & different modules over the website
- Should have strong knowledge of SQL, JavaScript & HTML
- Ability to engage with stakeholders at a variety of levels
- Excellent organizational skills and the ability to flex to meet the changing demands
- Strong communication skills to ensure complete alignment and transparency across all areas of responsibility
- Outstanding analytical and problem-solving abilities, along with an ability to collaborate cross-functionally
- Ability to translate complex concepts to clear, concise instructions and communicate information and ideas in writing so others will understand.
- Business priority management
Work Experience
- 3+ years of experience in relevant profile
Qualification
- Graduation (B-tech/B.E. in IT or similar field) from a recognised university
Location
Gurgaon
Note
All Vistara employees are required to be fully vaccinated against COVID-19.