AM - Public Relations

Date: 30-Dec-2021

Location: Gurugram, IN

Company: TATA SIA Airlines Limited

Job Overview

The candidate will be responsible for building the brand in the international markets through building and maintaining a strong network of media professionals and social media influencers. He/she will also be required to plan and execute events and develop inspiring content keeping in mind the nuances of the target markets.

Key Responsibilities

Media Relations

  • Understanding of aviation sector, key international media covering the space including influencer, top blogs etc.
  • Experience of media relations (preferably international aviation media)
  • Capable of planning and executing media events in relevant global markets
  • Ability to effectively interact in a multi-cultural, global environment to build a strong network of journalists
  • Good understanding of influencer management, social media marketing
  • Knowledge of new-age, innovative tools for managing social media influencers and brand evangelists
  • Exceptional content writing skills. Should be able to develop/edit press releases, authored articles, social media content, blogs
  • Maintenance of knowledge repository - Q&A bank, press releases, image bank etc.


Coordination and Collaboration

  • Close coordination with international offices, partners, vendors etc.
  • Manage, maintain, and regularly update information resources
  • Keep a track of relevant international trade fairs and events. Explore and coordinate for participation

Skills / Attributes

  • Excellent communication skills – written and verbal
  • Analytical ability, Innovative, creative
  • Understanding of international media, cultural nuances and awareness about their ways of working
  • High organizational maturity and ease in interacting across all levels of the organization
  • Experience of working in multinational organizations and with global teams

Work Experience

  • 6-8 years of experience, preferably in aviation or service industry
  • Minimum 1-year experience with a PR agency


  • Graduate with major in English / Degree in Mass Communication / Public Relations


  • Gurgaon