Manager - Brand & Marketing (Digital)

Date: 27-Apr-2022

Location: Gurgaon

Company: TATA SIA Airlines Limited

Job Overview

Manage a team of graphic designers and content writers.

Key Responsibilities

  • Responsible for overall social media plan for Vistara
  • Oversee day to day social media posts, recommend and run paid social campaigns
  • Responsible for Email marketing strategy for Vistara
  • Driver of Vistara’s content strategy on digital media platforms
  • Evaluate important metrics that affect our traffic from and target audience on social media and for email marketing
  • Special project - Adobe Campaign Management implementation and subsequent campaigns,Vistara blog, etc
  • One-point contact for the digital/social media agency

Skills / Attributes

  • Team player
  • Keep up with high velocity of change in digital space
  • Ability to develop skills on technology tool and platforms
  • In depth knowledge of social media platform, best practices and analytics
  • Understanding of various digital platform and use of different forms of content accordingly
  • Data segmentation and target marketing for email marketing
  • Social media marketing expertise
  • Team Management

Work Experience

  • Minimum 8-10 years of work experience in digital marketing


  • Graduate degree from a recognized university



Note : All Vistara employees are required to be fully vaccinated against COVID-19.